Lush is nixing packaging, letting customers view product labels via their augmented reality app instead. The brand that’s gone viral for their environmental efforts is launching a new store where all items will be unwrapped. At their aptly-named Naked stores, shoppers use the Lush Lens in their #LushLabs app to scan bath bombs, shampoo bars, and more for product details. The move appeals to cause-drivenGen Z & Millennials who are pushing brands to be zero-waste. (MediaPost)
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