Lush is nixing packaging, letting customers view product labels via their augmented reality app instead.

Lush is nixing packaging, letting customers view product labels via their augmented reality app instead. The brand that’s gone viral for their environmental efforts is launching a new store where all items will be unwrapped. At their aptly-named Naked stores, shoppers use the Lush Lens in their #LushLabs app to scan bath bombs, shampoo bars, and more for product details. The move appeals to cause-drivenGen Z & Millennials who are pushing brands to be zero-waste. (MediaPost)