Can craft cocktails help chain restaurants to bring in young diners? With revenues falling, many brands are turning to affordable alcohol to attract Millennials. Applebee’s continuedtheir successful boozy appeal to Millennials with $2 Captain and Cola promotion this month. (For all those not participating in Dry January.) TGI Fridays recently launched a menu of $5 beers, wines, and premium cocktails, and even IHOP is offering a full-service bar for the first time ever. (Restaurant Dive)
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