Arby’s monthly subscription box sold out in an hour.

Arby’s monthly subscription box sold out in an hour. Yes, that Arby’s. The fast food brand introduced a $25 subscription service that sends brand fans boxes full of  “sandwich-inspired” products for six months. The first box includes a bacon scarf, Arby’s logo pom pom hat, and more branded goodies. Clearly their brandom is strong, because they say the subscription was inspired by demand from consumers after previous merch drops. (Adweek)