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Instagrammable experiences are big business.

Jan 04 2019

Instagrammable experiences are big business. The popularity of interactive, photo-op-ready spaces like Museum of Ice Cream, Refinery29’s 29Rooms, and The Color Factory have spawned an entire industry of events that are “like Disneyland for the Instagram set.” Charging up to $38 for a single entry, these events often feature brand-sponsored displays, and pics of their designs can spread like wildfire on social media. According to Color Factory’s founder, crowd control, inclusivity, and tapping into local designers and businesses are key to success. (Fast Company)