Busy Beauty thinks Millennial women don’t have time for showers. According to the startup’s COO, their products, which are all dry or shower-less, were inspired when they “realized that [M]illennials don't want to waste hours of time every day,” and that dry products were a trend to bank on. Dry shampoos reportedly claim 16% of the overall shampoo market, and Busy Beauty is also offering shower-less shave gel, body wipes, and conditioners. (Cheddar)
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