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Busy Beauty thinks Millennial women don’t have time for showers.

Jan 03 2019

Busy Beauty thinks Millennial women don’t have time for showers. According to the startup’s COO, their products, which are all dry or shower-less, were inspired when they “realized that [M]illennials don't want to waste hours of time every day,” and that dry products were a trend to bank on. Dry shampoos reportedly claim 16% of the overall shampoo market, and Busy Beauty is also offering shower-less shave gel, body wipes, and conditioners. (Cheddar)