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Pedialyte’s new product embraces the fact that many of their drinkers are actually hungover Millennials.

Jan 02 2019

Pedialyte’s new product embraces the fact that many of their drinkers are actually hungover Millennials. Just in time for New Year’s Eve (and the following morning), Pedialyte Sparkling Rush is hitting the shelves to rehydrate young drinkers with “twice the electrolytes and half the sugar of leading sports drinks, and no artificial colors.” The fizzy beverage comes in packet form (to be mixed with water) in cherry and grape flavor varieties. No need to take a trip to the kids’ aisle this holiday. (The Cut)