K-Swiss is cashing in on gaming by coming out with performance esports sneakers.

K-Swiss is cashing in on gaming by coming out with performance esports sneakers. One version has already debuted but doesn’t have the performance features the later Grandmaster model will. Namely, the shoes will be easy to kick off hands-free in the middle of a long match. And aesthetically speaking, they have the logo of Immortals, an esports organization. The shoes show how esports marketing is a major trend that's not just for energy drinks. (Bloomberg)