IMAX is giving up on virtual reality.

IMAX is giving up on virtual reality. The cinema tech company is shutting down the last three of its VR centers in LA, Bangkok, and Toronto, after already shutting down their other four locations. They previously shuttered a “VR camera project” they had been working on with Google, and their filing reports that they’re “writ[ing] off certain VR content investments.” Though many have tried, VR has yet to outshine augmented reality. (TechCrunch)