Need a crash course on marketing to Gen Z? First of all, brands should emulate indie brands (along with major names like Apple and Nike) to gain cult followings by creating a niche need for what they provide and building a relationship with customers. Get the word out by leveraging the influencer effect and social media ads. And make sure all digital efforts are as high speed as possible, because Gen Z ain’t got time to wait for a page to load. (Entrepreneur)
