Mountain Dew is developing a drink just for gamers. Game Fuel will be “the first drink made by gamers, for gamers,” according to the soda brand—which should appeal to young males since they tell us gaming is one of their top passions. The beverage is features caffeine, vitamins A and B, and flavors like Charged Tropical Strike and Charged Original Dew. They partnered with gamers to create the product and are working with major gaming entities like Call of Duty World League to promote it. (Forbes)
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