Maker’s Mark wants to make their way onto Millennials’ holiday wishlists.

Maker’s Mark wants to make their way onto Millennials’ holiday wishlists. Their new ads target young people by highlighting “authenticity and craftsmanship,” but they’re not just counting on TV to catch their attention. They’ve also launched pop-up events and redesigned their website. The bourbon brand is showing experience-seeking young drinkers the distilling process at their “Maker’s Wanted” pop-ups and have added a link to ecommerce platform Thirstie for those who want to buy their bottles online. (MediaPost)