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Gen Z is willing to stay up all night to nab Black Friday deals, according to Shopkick.

Nov 20 2018

Gen Z is willing to stay up all night to nab Black Friday deals, according to Shopkick. They found that 16% of Gen Z don’t mind pulling an all-nighter to line up for Black Friday, compared to 7% of Gen X. Meanwhile, Millennials are the most likely generation to make a deal-inspired impulse purchase at 39%. Ypulse found that 28% of Gen Z & Millennials will shop both Black Friday and Cyber Monday, and Deloitte research indicates that Cyber Monday will be a big contributor to holiday revenue, making up 47% of total online spend. (Retail Dive)