McDonald’s just unveiled some retro posters to celebrate the Big Mac’s 50th birthday. The minimalist portraits travel through time from the ‘60s to the ‘80s, showing off the styles of their respective times (ie: lots of big hair). The fast food chain is appealing to nostalgic young consumers (who told Ypulse that McDonald’s is one of their favorite fast food restaurants), while reminding them of “the Big Mac’s enduring popularity.” (Adweek)
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