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Facebook just launched a TikTok copycat app to win over teens.

Nov 14 2018

Facebook just launched a TikTok copycat app to win over teens. TikTok (which merged with Musical.ly) surged onto our radar in 2016, when it became a teen sensation. Facebook’s Lasso app copies their short lip-syncing videos but adds something only a corporate giant can: a massive library of songs acquired through major licensing deals. Can Facebook tap into young consumers’ passion for music, even as more log off of Facebook’s main platform? (Rolling Stone, The Verge)

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