Glossier’s “adult Disneyland” flagship store is open. The digital beauty brand has been venturing offline with experiential stores, and their flagship follows the trend. Retail’s purpose has shifted, according to Glossier CEO Emily Weiss, who explains, “We’re not focused on selling you stuff.” From giant sculptures of their cult product Boy Brow to “excellent selfie lighting” and friendly sales associates in Millennial pink jumpsuits, the space is selling a lifestyle, not just products. (The Outline, NYT)
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