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Can Walmart’s new collab with Kendall and Kylie Jenner win over young shoppers?

Nov 09 2018

Can Walmart's new collab with Kendall and Kylie Jenner win over young shoppers? The retailer is teaming up with the celebrities for a collection of low-cost accessories. This line is the latest in a string of recent partnerships looking to leverage the Influencer Effect to capture a younger demo, from Target’s Chrissy Teigen kitchen products to Nordstrom’s line, Something Navy. The move also comes as Walmart has been quietly acquiring trendy brands like Bonobos, Eloquii, and ModCloth. (Gartner)