The Ralph Lauren bear is having a mid-life crisis as he turns 50, and hoping a streetwear collab will make him cool again. The brand it skating its way from polo shirts to luxury sweatshirts in a new line with Palace, a U.K. brand “similar to Supreme.” The streetwear collection is part of a broader brand image makeover meant to bolster slipping sales, which includes leveraging the Influencer Effect and increasing digital marketing. (Quartzy)
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