The auto industry shouldn't overlook Millennials' purchasing power. According to Placed, the demo now makes up one in five visits to auto dealerships. Though they’re frequenting Ford, Chevrolet, and Toyota dealers the most, they’re more likely to make a purchase when they choose Kia, Honda, and Nissan. Porsche is looking to break into that list, leveraging their Experience Center as both a place for aspirational drivers to test out pricy vehicles and as an event venue; the company even turned a young couple’s recent wedding there into a commercial. (MediaPost, MediaPost)
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