Halloween pop-ups are thriving in the retail apocalypse by resurrecting big box retailers’ abandoned stores. Spirit Halloween’s temporary retail footprint has grown by 5% since last year, and Party City has opened more Halloween City stores for the season. These pop-ups are taking over spaces that were abandoned by the likes of Sears, Toys R Us, and even Babies R Us. Digital-only doesn’t work for the spur-of-the-moment stores, ready to supply last-minute and experience-seeking shoppers. (Vox)
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