Can rebranding Election Day as an Instagrammable event get Millennials to the polls? A new marketing campaign is putting a sarcastic spin on Instagrammable museums (like the Museum of Ice Cream) by calling polling places “the world’s most epic pop-up experience.” The company behind the “Museum of Voting” campaign explains that experiential pop-ups and polling places have a lot in common: “the lines, the list, the temporary installations, the stickers, the Instagram selfies and celebrity buzz.” (Adweek)
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