Snapchat is looking to build a network of creators, just like YouTube. Snap’s VP of content said they’re looking to grow Snapchat Discover with something akin to the “generation of YouTubers…who were creating actually really high-quality, compelling content.” To that end, they have original and partnered content coming out that features influencers, like their new show Endless Summer. (Recode, tubefilter)
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