Freshpet is paying for pet owners to prove their puppy love with permanent tattoos. The pet food company’s pop-up #TattooPawlor will ink up anyone that can prove their love is more than skin-deep via a video or photo posted to social media. Those the company considers up to snuff will get a tattoo of their furry friend, courtesy of First Class Tattoos in NYC. Even though it’s a myth that Millennials are choosing pets over kids, over 81% of pet owners told Freshpet they consider their dog to be a family member. (MediaPost)