Planters is joining a bevy of brands betting that unlikely beer collabs will win over young consumers. Their “Mr. IPA-Nut” brew, a peanut-flavored IPA, just launched alongside a #BeerGoesNuts social campaign that’s crowdsourcing an intentionally cliché beer commercial. Meanwhile, IHOP is leveraging fall feels for its pumpkin spice pancake flavored stout and Dunkin’ is launching a Coffee Porter at select stores. Craft beer is a creative way to connect with Millennials, who say the trendy beverage is one of their favorite alcohols. (AListDaily, MediaPost)
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