Lululemon’s annual SeaWheeze Festival brings their “cult following” together for a weekend of running, yoga, and snagging limited-edition leggings. A lottery system selected 10,000 lucky runners to join their half marathon and participate in this year's experience-filled weekend, complete with a Ferris wheel and DJ performances. Lululemon’s avid Brandom turns up in full force every year, despite mounting internal controversy at the company. And those limited-edition leggings? They resell for as much as $1000 on eBay. (Refinery29)
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