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Half of young males now spend more time engaging with nontraditional sports than football, baseball, basketball, hockey, and soccer.

Oct 22 2018

Half of young males now spend more time engaging with nontraditional sports than football, baseball, basketball, hockey, and soccer. That’s according to Whistle Sports, which found that 13-21-year-old males are more likely to be watching sports like competitive gaming and obstacle courses than traditional fare. Brands, take note: 69% said that “brands are welcome in nontraditional sports.” Ypulse data agrees: 87% of 13-17-year-old males who watch esports think more brands should get involved. (Marketing Dive)