How can advertisers tap into the $21.7 billion mobile video industry? According to Verve’s research, conducted by Ypulse, start with “short and sweet” ads: 48% of 13-36-year-olds say that six seconds is the ideal length. Then, incentivize viewing via prizes: 46% of Millennials and Gen Z ranked rewarded video as the most engaging kind of mobile video ad, rising to 58% for Gen Z males, whose love of gaming means they’re more likely to seek in-game prizes. (Forbes)
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