Chipotle turned their GIFs into IRL scratch-and-sniff stickers—and they sold out in just one day.

Chipotle turned their GIFs into IRL scratch-and-sniff stickers—and they sold out in just one day. The chain's digital GIPHY stickers have generated over 100 million views so they followed in the footsteps of trendy brands like Glossier and created physical stickers. For example, there’s a “Would Rather Be At Chipotle” slogan paired with smoky adobo scent while one with a “Salsa Flame” smells like chili. A Chipotle VP says this move is part of a push to bring “digital experiences into ‘real life.'” (MediaPost)