PUMA and Pepsi are the latest unlikely collab to come together to create a line for their Brandoms to rep. The collection has a retro look, appealing to young consumers’ taste for nostalgia and their growing love of logomania. The line includes a tee that merges both brands’ logos together, soda-can-inspired sneakers that have the PUMA logo on the tongue and Pepsi logo on the heel, and other logo-laden apparel. (Hypebeast)
