Stickers aren’t just for kids anymore. Millennial-friendly brands like Glossier and OUAI are pairing stickers with purchases, and customers are proudly plastering them to their stuff to rep their Brandoms—IRL and across social media. For Hero Cosmetics’ CEO explains that “As customers customize their products with stickers, they’re choosing which brands they want as part of their lifestyle.” Nostalgia for the Lisa Frank era also contributes to the trend. (Vox)
