E-cigarette use among high school students is up 75%—and the FDA plans to fight the trend with marketing. An anonymous source who has seen federal data reported the rise, which would mean that roughly 20% of high school students vaped in the past 30 days. Responding to the mounting evidence that teens are using e-cigarettes, the FDA is blasting educational ads across social media and high school bathroom walls for their “The Real Cost” campaign.
(WSJ, Fortune)
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