Frosé is no longer the trendy beverage du jour. NYC bars and restaurants report that demand for the drink is waning by as much as 30%. However, Millennials are still ordering up the original Millennial pink drink, rosé, which grew in popularity because of its Instagrammability and young consumers’ affinity for wine. Thanks to savvy marketing from parent company Campari, Aperol Spritz could be stealing frosé’s hype. (WSJ)
