Allergan is marketing Botox to Millennials by asking if they’re “bo-curious.” The campaign aims to prove that they’re “not your mama’s Botox,” hoping the tongue-in-cheek language will give young women “permission to ask about it and talk about it.” Ypulse’s recent beauty survey found that the 23% of 18-35-year-old females are open to getting Botox someday.

Allergan is marketing Botox to Millennials by asking if they’re “bo-curious.” The campaign aims to prove that they’re “not your mama’s Botox,” hoping the tongue-in-cheek language will give young women “permission to ask about it and talk about it.” Ypulse’s recent beauty survey found that the 23% of 18-35-year-old females are open to getting Botox someday. (Business Insider)