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CGI models are landing campaigns with major brands.

Sep 13 2018

CGI models are landing campaigns with major brands. Balmain recently featured three non-human models in a campaign, including Shudu, who rose to Insta-fame earlier this year. Other brands are asking for avatars but the modeling industry worries about setting impossible standards for actual humans and cutting jobs for everyone from production employees to talent. IRL model Louise Stone explains, “Competing with literally unreal girls is really scary.” (BBC)