Live music events could be the perfect place for brands to tap into Millennials' and Gen Z's emotions. Nine in ten 13-49-year-old live music listeners told LiveNation that brands can “elevate the concert or festival experience,” while 78% said that live music experiences are “highly emotional.” And when they're in that emotional environment, 63% said they're more likely to make a connection with a brand and 66% are more prone to buying products. (Adweek)
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