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J.Crew is finally giving in and adding some items to Amazon.

Sep 07 2018

J.Crew is finally giving in and adding some items to Amazon. Many retailers, like Gap and Abercrombie & Fitch, have resisted listing their wares on the website because they worry about cheapening their brand and lowering the incentive for shoppers to visit stores. J.Crew is making a compromise by adding their lower-cost line, J.Crew Mercantile, to the site. The move should appeal to young consumers, many of whom told us Amazon is one of their favorite places to buy clothing. (WSJ)