Cosmopolitan wants their readers to virtually try-and-buy beauty products right off the magazine’s pages. The October issue is teaming up with YouCam to introduce the new feature and make magazines more Shoppable than ever. The move is an appeal to Millennials as Hearst Magazines and others look to make their print experiences more relevant, and the latest in a wave of augmented reality advancements from the beauty industry. (WWD)
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