“Boring” industries are getting a Millennial makeover. Oscar Health, an insurance company, is mobile-first and has a clean design (à la Glossier). This Millennial-ization is happening across other “boring” brands, like Progressive and Capsule. Meanwhile, Fiserv is helping traditional financial companies appeal to younger demos with branding and tech makeovers; with one client reporting they have 75% more 18-34-year-old members since the changes. (Forbes)
