Gen Z would rather learn from YouTube than books, but Millennials still prefer print. A recent study from Pearson found that 59% of 14-23-year-olds preferred YouTube for education compared to 55% of 24-40-year-olds. The gap grows when it comes to printed books: 60% of Millennials would rather learn via print compared to 47% of Gen Z. However, Gen Z was also 10% more likely to opt for “in-person group activities” than Millennials. (Kidscreen)
