PepsiCo is purchasing SodaStream as they switch from sugary to sparkling.

PepsiCo is purchasing SodaStream as they switch from sugary to sparkling. The DIY carbonated water company expects to grow by 23% in 2018 while PepsiCo is only estimated to gain 2.3%, which should come as no surprise since sparkling water is one of Millennials’ and teens’ favorite things to drink. This isn’t PepsiCo’s first foray into fizz-filled territory either. They also launched Bubly, a LaCroix competitor, earlier this year. (Recode, NPR)