Froot Loops is launching a fashion line.

Froot Loops is launching a fashion line. The sugary cereal is tugging at young consumers’ heart (and purse) strings with a collection of sneakers, apparel, and accessories featuring designs crowdsourced from over 700 contributors. AwaytoMars collaborated on the call-to-action contest from Kellogg's earlier this year to create the line. The food industry giant has catered to Brandoms before with Tony the Tiger ties and Pop-Tarts tees. (MediaPost, Fast Company)