JAM Audio is taking cues from streetwear to appeal to young consumers.

JAM Audio is taking cues from streetwear to appeal to young consumers. The speaker and headphone store is shaking up its branding, with one exec explaining that “Streetwear and personalization played major roles in how we redesigned the product, packaging and website, and how we approached our retail strategy.” Switching from greyscale products and marketing to “bold hues” is meant to up their Instagrammability and encourage social sharing. (Forbes)