Nickelodeon needs to turn the tide on declining viewership. The “biggest brand inside Viacom” has seen viewership slide 18% year over year, and competition is heating up as pressure is builds to “evolve and connect with kids digitally.” In response, Nick is streaming shows ad-free via Noggin and creating original content for platforms like Netflix. In addition, they’re betting big on nostalgia entertainment, rebooting series like Rugrats and Blue’s Clues. (THR)
