Millennials are “pampering” their pets and brands are cashing in.

Millennials are “pampering” their pets and brands are cashing in. Millennials are the biggest demographic of pet owners today, causing the pet industry to boom by 22% in the past five years, according to IbisWorld. The pet insurance industry is rapidly expanding, alongside demand for higher-quality pet food, products, and tech advancements. But it’s not just pet brands that stand to benefit. Including animals in ads is earning brands like J.Crew affinity from Millennial pet lovers. (AdAge)