NEW GEN Z 101: Unlock & Outlast Microtrends

JCPenney wants to catch Toys ‘R’ Us’ and Babies ‘R’ Us’ lost customers.

Aug 14 2018

JCPenney wants to catch Toys ‘R’ Us’ and Babies ‘R’ Us’ lost customers. Five-hundred JCPenney stores are expanding their baby sections, adding popular apparel brands like Carter's and Okie Dokie as well as miscellaneous items from Fisher-Price and other major retailers. They’re also setting up shops right next to the toy giant’s closures. This isn’t JCPenney’s first bid to bring in Millennial parents—they increased their selection of LEGO products last year. (Kidscreen)