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A startup is betting that Millennial men want wine delivered to their doors.

Aug 14 2018

A startup is betting that Millennial men want wine delivered to their doors. Bespoke Post reports that 76% of their customers are 21-40-years-old and nine out of ten are men. To sign up for the subscription wine service, customers take a quiz that assesses their taste in vino so they can receive a customized package of products “themed around grooming, travel, outdoor living, and bartending”—which of course includes wine. So far, they have 125,000 subscribers. (Fortune)