Wine is taking over beer’s lost share of the alcohol market, thanks to young consumers. From 2012 to 2016, Millennials and Gen X increased their wine consumption by 8%, according to L.E.K. Consulting, with Millennials responsible for driving the rise of rosé in particular. Nielsen reports that the demo drove sales of the popular pink drink up 53% year-over-year in 2017, and companies like Trader Joe’s are cashing in (hello rosé cider). (MediaPost, Refinery29)
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