Will adding Venmo pay options make Gen Z and Millennials buy from Abercrombie and Hollister? Ypulse data shows that 29% of 13-35-year-olds that use peer-to-peer payment apps each month, and the clothing brand is betting they will want to use it for more than just bar tabs. Abercrombie’s apps are its “fastest-growing digital channel,” and they’re following in the wake of several other retailers by integrating Venmo. The move also gives the payment platform a leg up in the fintech race. (Bloomberg)
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