Starbucks made a Facebook group for fall lovers. Leaf Rakers Society is for “year-round scarf-wearers,” “members of the Great Pumpkinwatch 2017 Facebook Group” (remember the live-streamed pumpkin patch?), and for anyone who wants to “constructively work together with Mother Nature to help Autumn arrive earlier in the calendar year.” Starbucks has gotten flack in the past for debuting their popular Pumpkin Spice Lattes too soon, so building hype on social media makes sense. (Eater)
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