SunnyD hopes a rebrand will get them back in Gen Z’s good graces. The drink is struggling in an age dominated by low-sugar brands like cult favorite LaCroix, with sales declining from roughly $292.8 million in 2005 to $188.8 million in 2014—according to Euromonitor International. To make a comeback, SunnyD has a new tagline (“Boldly Original”), a series of high-energy spots featuring teens, along with a revamped website, logo, and social presence. (MediaPost)
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