Meme accounts are attracting ad dollars over influencer marketing. One talent strategy exec explains that “Meme accounts get such a good return on investment compared to influencers, who no longer get the same results.” Part of that has to do with their high engagement rates, but they’re also significantly cheaper to advertise with than individual influencers. One potential issue? Some meme accounts may be too “irreverent” for “risk-averse clients.” (Digiday)
